Too Good To Go

Too Good To Go is a global social impact company with a mission to inspire and empower everyone to work together to reduce food waste. Since its launch in 2016, Too Good To Go has saved more than 500 million meals from waste. That equates to avoiding 1.3 million tonnes of CO2e, 405 billion litres of unnecessary water consumption and 1.4 billion m² of land use per year.

Approximately 40% of all food produced is lost annually, contributing to 10% of global greenhouse gas emissions (WWF, 2021). Reducing food waste helps combat climate change. According to Project Drawdown, it is the most important measure we can take to limit the temperature increase to just 2˚C by 2100 (Project Drawdown, 2020).

With 120 million registered users and 180,000 active partners in 19 countries across Europe, Australia and North America, Too Good To Go operates the world’s largest marketplace for surplus food.

Learn more via this link.

Surplus food

• Stimulate consumption/recovery/redistribution of surplus food for human consumption: use surplus food for human consumption and avoid discarding it or using it as compost;
• Support food donation and recovery and/or stimulate the consumption of surplus food (e.g. redistribute surplus food to institutions, offer doggy-bags to customers who did not finish their food).

We offer a range of solutions that enable the world’s largest food distributors to prevent food waste:

• Too Good To Go Surprise Bags: Using the Too Good To Go app, consumers in Belgium can save surplus food from restaurants, supermarkets and other shops at reduced prices.
• Too Good To Go Parcels: In 2023, Too Good To Go launched Too Good To Go Parcels in Belgium. This enables consumers in Belgium to save food from waste earlier in the food chain, namely at the production stage. Too Good To Go purchases the products directly from food producers who, for various reasons, can no longer sell them to retailers, such as packaging with printing errors and changes in supply and demand. After purchase, these products are packaged in parcels containing a mix of non-perishable products and offered to consumers. This makes it more accessible for consumers to combat food waste throughout the chain.
• Too Good To Go Platform: Too Good To Go Platform is the end-to-end solution for managing food surpluses. It enables supermarkets of all sizes – from hypermarkets to neighbourhood shops – to extract value from their surplus stock. The platform seamlessly tracks and redistributes surpluses and integrates with the world’s largest consumer marketplace for surplus food.
• The “look, smell, taste” icon campaign: According to a European study, confusion surrounding the different use-by dates “best before” and “use by” causes 10% of food waste. To change this, Too Good To Go, together with 35 partners (food producers, retailers, the Flemish government and Test Aankoop), launched a new look, smell, taste icon for products with a “best before” date (BBD) in September 2021. The icon indicates that products with an expired “best before” date are still perfectly edible. You should use your senses and look, smell and taste before unnecessarily wasting the product.